Partnering With Purdue Connects Your Company to Our Vast Network of Customer Relationships in Marketing & Sales
Sales Force—Consists of approximately 600 sales representatives in 9 regions and 66 districts. Sales representatives call on office-based and hospital-based physicians, nurses, and physician assistants in primary care and a variety of specialties, including oncology, anesthesiology, neurology, pain medicine, physical medicine, and surgery. In addition, sales representatives call on retail pharmacies, long-term care facilities, hospice accounts, and military institutions. The Purdue Sales Training department provides in-depth, intensive, highly focused training to our representatives.
Marketing—Develops and defines the objectives, positioning, and promotional strategies for Purdue brands. This team ensures that Purdue maintains its leadership position within specific therapeutic areas and successfully brings new products to market by collaborating with Licensing & Business Development to explore and evaluate new product possibilities.
Managed Markets—Responsible for gaining and maintaining formulary coverage for all Purdue products in various market segments, including managed care, long-term care, Medicaid, and Medicare markets. This group maintains strong working relationships with decision makers at managed care organizations (MCOs), group purchasing organizations (GPOs), wholesalers, retail pharmacies, and a network of brokers who represent Purdue’s over-the-counter (OTC) products in supermarket chains.