New Photo Contest Gives People with Chronic Pain a Chance to Share Their Experience

Partners Against Pain® Initiative Highlights the Importance of Effective Communication between patients and healthcare professionals

Stamford, CT – August 1, 2011 – Entries are now being accepted for a new online photo contest to give people living with chronic pain and their caregivers an opportunity to use photography to portray their personal experience with pain. The photo contest is the first part of a new Partners Against Pain® campaign called Hands-on Approach for Pain Management to promote effective communication between people with pain and their healthcare professionals.

“Each person’s pain experience is unique and different,” said Pamela P. Bennett, BSN, RN, Executive Director, Healthcare Alliance Development. “Establishing open and honest communication is a key to developing an individualized treatment plan for pain. We want this contest to inspire people touched by pain to use photography as another way to tell their story so that others can learn from their journey.”

People living with chronic pain and their caregivers are encouraged to submit an original photo with an accompanying description (50 words or less). All submissions for consideration must be received by August 31, 2011.

A panel of judges will select the top twenty entries that best express the cornerstones of pain management – compassion, partnership, and communication. These photos will be displayed on the Partners Against Pain web site beginning on September 19, 2011.

The public can cast votes for their favorite photo to win the “Community Choice” award. The voting period will end on October 21, 2011. The Community Choice award winner will receive a Ticketmaster gift certificate.

A “Critic’s Choice” award winner will be selected by a the panel of judges and will receive the grand prize of a “meet and greet” with the Partners Against Pain Hands-on Approach celebrity partner, who has waged a battle against chronic pain for more than ten years. The identity of the celebrity will be revealed in September. Ten “Honorable Mention” photos will also be featured on the Partners Against Pain web site, each month from January through October 2012.

To view full contest details and official rules, please visit www.partnersagainstpain.com/specialevents.

About Partners Against Pain®

Partners Against Pain is a national education program provided by Purdue Pharma L.P. The program helps patients, caregivers, and health care professionals alleviate unnecessary suffering by advancing standards of pain care through education and advocacy.

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Contact:
Shirley Johnson
Purdue Pharma (203) 588-7681

Mike Meo
CWG
(212) 886-2205

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