In the Face of Pain® Offers Social Media 101 for Pain Management Advocates

Free Online Tools Provide Practical “How To” Instructions

Stamford, Conn. – June 2, 2010 – Today In the Face of Pain® launches a series of online instructional videos to help pain management advocates expand their outreach efforts through popular social media forums. The Social Media Guides provide an introduction to social media applications, such as Facebook, and walks users through the process of setting up, using and maintaining these communication vehicles. Topics include “An Overview of Social Media,” “Advocacy in Social Media,” and “Facebook 101.”

Each of the Guides is less than five minutes in length and provides helpful tips on finding and connecting with others who share similar interests about pain management and access to quality healthcare. Pain management advocates can reach a worldwide audience using these diverse, accessible, and free or inexpensive communication tools.

“Social media can be a powerful advocacy tool, but learning about and leveraging the numerous platforms can be challenging,” said Pamela Bennett, RN, BSN, executive director of Healthcare Alliance Development at Purdue Pharma L.P. “The In the Face of Pain®Social Media Guides make it easy for advocates to learn about social media and how it can best be used for advocacy efforts.”

In the Face of Pain® is an interactive website provided as a service by Purdue Pharma, L.P. to empower healthcare professionals, people with pain, caregivers or concerned individuals to create tailored advocacy plans and provide information on many types of pain-related issues. The In the Face of Pain® Social Media Guides are a free educational resource for pain management advocates. For more information or to view our free Social Media Guides, visit www.inthefaceofpain.com.

Purdue Pharma L.P. is a privately-held pharmaceutical company known for pioneering research on persistent pain. Headquartered in Stamford, CT, Purdue is engaged in the research, development, production, and distribution of both prescription and over-the-counter medicines and hospital products. Additional information about Purdue Pharma can be found at www.purduepharma.com.

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Libby Holman
203-588-7670

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